New Traditions Start Here
Give the gift of cycling this Christmas!
Cycling Starts Here
Ignite Your Passion for Cycling and Ride to New Adventures!
Popular In Cycling
Bikes
There's MTB, BMX, mountain, road, hybrid bikes and more available here.
Electric Bikes
Effortlessly commute in style with our cutting-edge, eco-friendly electric bikes.
Cycling Clothing
From jerseys and jackets to bib shorts, tights and MTB trousers, we have it all.
Cycling Shoes
Cycling smooth and quick in comfort with top-quality cycling shoes.
Bike Helmets
Stay safe and stylish on every ride with our premium cycling helmets.
Cycling Accessories
Thousands of essential cycling accessories are waiting just for you.
Bike Parts
Upgrade your ride with our high-quality bike parts.
Bike Maintenance
Keep your bike in peak condition with our expert care and maintenance products.
Cycling
Whether you cycle for pleasure or cycle for transport, cycle long distance or cycle short distance, cycle in a peloton or cycle solo, the Sports Direct cycle shop is here to answer all your cycling needs. You may be just thinking about getting in to cycling or you may have been doing it for years, either way there’s something in our extensive cycling collection to upgrade your experience on two wheels. Of course, we offer a range of bikes, including road, BMX and mountain bikes, plus kids bikes for all ages too. Also extensive is our cycling clothing range, including jerseys, bib shorts, jackets and other specialist clothing items from top cycling brands, while you can also pick up your cycling shoes here too. Don’t forget to browse our cycling accessories collection too, featuring safety essentials like bike lights and helmets, plus handy additions like bags and panniers.