INTRODUCING SPORTS DIRECT AMBASSADORS

They come from all walks of life, but there’s one thing they all share – a passion for sport. From running to HYROX and everyday training, they’re here to share their stories and the tips they’ve picked up along the way – all to inspire you and help you smash your goals.

BEN FELTON

For most people, running doesn't start as a calling. It starts as a means to an end. For Ben Felton, that end was a Sunday five-a-side football match. Long gone are those days. Now, Ben’s one of our new running ambassadors and he gets to run for a living – and he’s pretty good at it. This is his story.

TOMMY TREES

Running has always been in Tommy’s blood, but his journey with the sport hasn’t exactly been a smooth ride. As one of Sports Direct’s new ambassadors, we caught up with him to chat about his Olympic dream, finding purpose, and how he’s reinvented himself as a coach.

EMMA KIRK ODUNUBI

Emma Kirk-Odunubi’s no stranger to the gym floor – or the race course. Now a training ambassador and strength coach, she’s on a mission to help others train smarter, not harder. As one of Sports Direct’s new training ambassadors, we caught up with her to chat burpees, burnout, and why HYROX really is a sport for everyone.

FREEMAN WILLIAMS

There's a version of this story where Freeman Williams never becomes a runner. Where the hamstring holds, where the football carries on, where the wing back from Portsmouth keeps bombing up and down the flank well into his late twenties. But sport has a funny way of redirecting you, and for Freeman, the detour turned out to be the destination. One that led him to becoming a fast runner – and a Sports Direct ambassador. This is his story.

PRIYA GOPALDAS

For Priya, what started as a way to cope with the pressures of med school turned into a quest for personal growth and resilience. As one of Sports Direct’s new Running Ambassadors, we caught up with her to chat about how she started running, pushing boundaries, and how she juggles her demanding career with running.

KATE HUTCHINSON

From Commonwealth Games swimmer to HYROX podiums - all while holding down a full-time teaching job - Kate Hutchinson’s journey is anything but ordinary. Now one of Sports Direct’s new training ambassadors, we sat down with her to talk racing, finding her fire again, and why fun still comes first.

DAVID VAN-WETHERILL

Table tennis took him to three Paralympics – but that chapter’s closed. Now, David Van Wetherill’s breaking crutch marathon world records, smashing HYROX, and gearing up for an Ironman. As one of Sports Direct’s training ambassadors, we caught up with the former Paralympian to talk resilience, pushing limits, and finding strength in gratitude.

ETHAN ALLEN

Rugby was Ethan Allen’s first love. But once that chapter came to an end, it’s in HYROX and endurance sport that he’s found his stride. As one of Sports Direct’s new training ambassadors, we sat down with him to talk competition, comebacks, and the mindset that keeps him moving forward.